No Price War, Compete on Value: Gafle’s Commitment to Making Automotive Life Safer
An Award That Represents More Than Recognition
From August 7 to August 8, 2026, Zhejiang Gafle Environmental Technology Co., Ltd. attended the 15th Anniversary Conference of Juqi Network in Hangzhou.
During the conference, Gafle's independent brand, Turtle Power Brake Fluid, was honored with the CASF Award for “Dealer-Favorite Domestic Brand.”
We are grateful for this recognition.
But for Gafle, an award is not the final destination.
It is another reminder of why we started and what we want to continue doing.
Our philosophy is clear:
No Price War. Compete on Value.
And our mission remains:
Make Automotive Life Safer.
Why Gafle Chooses Value Instead of Price Competition
The automotive aftermarket is highly competitive.
When competition becomes intense, lowering prices may seem like the easiest option.
But Gafle believes there is another path.
Instead of asking:
“How can we make it cheaper?”
We prefer to ask:
“How can we make it better?”
Better product quality.
Better maintenance solutions.
Better technical support.
Better service for distributors and workshops.
And ultimately, a better and safer experience for vehicle owners.
That is what we mean by:
No Price War. Compete on Value.
Value Begins with Professional Manufacturing
As a professional brake fluid factory, product quality is the foundation of everything Gafle does.
We focus on the research, development and manufacturing of brake fluid and related maintenance products.
But manufacturing a bottle of brake fluid is only the first step.
The real question is:
What value can this product create for the people who use it?
For distributors, it should be a reliable product they can confidently represent.
For repair shops, it should support professional and standardized maintenance.
For vehicle owners, it should ultimately contribute to reliable braking and safer mobility.
Making Automotive Life Safer
Safety is at the center of Gafle's long-term philosophy.
Brake fluid is often invisible to drivers.
It works quietly inside the braking system, but when a driver presses the brake pedal, its role becomes critical.
This is why Gafle and Turtle Power continue to promote professional brake fluid maintenance and the concept:
Clean First, Then Replace Brake Fluid.
We want more vehicle owners to understand the importance of brake fluid.
We want more workshops to provide standardized brake fluid maintenance.
And we want better products and professional services to contribute to safer driving.
Creating Value Together with Our Partners
Gafle believes real value cannot be created by the factory alone.
It requires cooperation across the automotive aftermarket.
That is why we continue to work with distributors and repair shops through:
- Technical training
- Product education
- Workshop visits
- Brake fluid maintenance training
- Project operation guidance
- Market support
Instead of competing only through product prices, we want to help our partners improve professional capabilities and service quality.
When partners grow stronger, the entire service chain becomes stronger.
And ultimately, vehicle owners receive better service.
The Meaning Behind the Award
Receiving the Dealer-Favorite Domestic Brand recognition is an encouragement for Turtle Power and Gafle.
More importantly, it strengthens our belief in the path we have chosen.
We will continue to focus on professional brake fluid manufacturing.
We will continue to develop Turtle Power in the Chinese automotive aftermarket.
We will continue to provide OEM and customized manufacturing services to global partners.
And we will continue to believe that sustainable competition should be built on value rather than price alone.
No Price War. Compete on Value.
Make Automotive Life Safer.
These are not simply slogans.
They represent the direction Gafle intends to follow for the long term.
Gafle – Professional Brake Fluid Manufacturer.
Creating Value Through Professional Products, Professional Services and a Commitment to Safer Mobility.
